In collaboration with Turismo Ferrara, StoryTravelers created a visual story of the Province of Ferrara about feeling free and enjoying the region as a local. his artistic video allows you to experience the Province of Ferrara using all 5 senses with its cinematography and keen... Read More

It’s rare for a travel video to go viral on YouTube, but it seems that the Japanese Tourism Agency got the formula right by putting people in the spotlight instead of places   laces looking to promote themselves often fall into the place branding trap of creating... Read More

The city of Paris is known worldwide and is often hailed as one of the best city brands; however, the personality of each arrondissement (quarter) is often still a mystery. Creative agency Havas Worldwide Paris teamed up with QUAD Productions to tell the Paris story with animated... Read More

Hi everyone! We’re on our way to getting the Branding Places blog online after a hacker put some malicious code on the website. Little by little I’ll be adding previous posts back onto the site, so thanks in advance for your patience! Please let us know if you have... Read More

The latest Swiss tourism campaign promotes a restful stay this winter with no time limit. The “Land of Clocks” encourages visitors to take their time on the hiking tails and admire the panoramic mountains views. Have a look at the latest ad: Read More

Last week, the 2012 Anholt-GfK Roper Nation Brands IndexSM (NBI) and FutureBrand’s 2012-13 Country Brand Index (CBI) were released. Let’s see how the two compare. Methodology NBI: Respondents rate each nation on questions in six categories: Exports, Governance,... Read More

Title: Curso de Nation Branding, Place Branding e Marketing Territorial Location: São Paulo, Brazil Website: http://ow.ly/clLiu Description: {Portuguese only} Objetivo Nation Branding, Place Branding e Marketing Territorial: novas abordagens entre Comunicação e Relações... Read More

Gastrodiplomacy and oenology come together in Lisbon’s famous Plaça do Comércio during free wine tastings throughout the week. I had the pleasure of spending four days in sunny Lisbon last week, as a tourist. Imagine my surprise (and delight!) to find out that there was a... Read More

A little background discussion Some time ago, I approached a group of participants in a regional place branding conference and asked their point of view regarding the European Union (EU) strategy for the coming 20 years and how the strategy will create opportunities for us as... Read More